何記文創股份有限公司

 
何記文創是一家深耕台灣、放眼國際的專業 IP 代理與行銷製作團隊。我們專注於角色品牌經營、故事文化轉譯、跨界授權媒合及周邊商品開發。憑藉從角色設計、行銷企劃到通路整合的完整能量，我們致力於陪伴每一個獨具靈魂的 IP 走入市場。 
HOKI Cultural and Creative Co., Ltd. is a professional IP agency and marketing production team deeply rooted in Taiwan with a global perspective. We specialize in character brand management, cultural storytelling, cross-industry licensing, and merchandise development. With comprehensive capabilities ranging from character design and marketing planning to channel integration, we are dedicated to accompanying every unique IP into the market.
「立足台灣，接軌全球多元創意」 何記文創不單致力於推廣台灣本土原創作品，我們更具備開闊的國際視野。未來，我們期待能代理與引進更多元化、跨國界的優質創作品，透過豐富的角色故事與視覺美學，傳遞文化價值與想像力。 
"Rooted in Taiwan, Connecting with Global Creativity" HOKI Cultural and Creative is dedicated not only to promoting Taiwanese original works but also possesses a broad international vision. In the future, we look forward to representing and introducing a more diverse range of high-quality cross-border creations. Through rich character stories and visual aesthetics, we aim to convey cultural values and imagination.

【關於何記：傳遞福氣與好運】 
[About HOKI: Delivering Good Fortune and Luck]
公司取名「何記」，源於兩位創辦人皆姓「何」，在閩南語中發音與「好記」相同，更象徵著「福氣」（HOKI）。我們相信，每一個角色背後的故事都是文化的一環，我們希望能將這份「平安福氣」傳遞給大眾，讓每一位支持我們的朋友都能感受「福氣啦」HOKI~LA！ 
The company name "HOKI" originates from the two founders' shared surname "Ho". In Taiwanese Hokkien, its pronunciation means "easy to remember" and symbolizes "good fortune" (HOKI). We believe that the story behind every character is a part of culture. We hope to pass on this "peace and good fortune" to the public, allowing every friend who supports us to feel the spirit of "HOKI~LA!"
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核心 IP 旗艦計畫：海線少女
Core IP Flagship Project: Coastal Girls
「海線少女」是何記文創旗下的地方創生指標計畫。這是一群熱愛海線自然風光與在地文化的愛好者共同創造出的結晶，旨在將充滿神秘氣息的自然美景與充滿活力的在地生活，轉化為具有國際魅力的動漫 IP。 
"Coastal Girls" is HOKI's iconic local revitalization project. It is the crystallization of creators who deeply love the natural scenery and local culture of Taiwan's coastal line. The project aims to transform the mysterious natural beauty and vibrant local life into an internationally charming anime IP.
 
角色與文化故事 (Characters and Cultural Stories)： 
我們將地方歷史、人文背景與地標特色融入角色設定中，讓人在喜愛角色的同時，能更深刻地認識台灣海線的人文與美景： We integrate local history, cultural backgrounds, and landmark features into our character designs, allowing people to deeply understand the culture and beauty of Taiwan's coastal line while falling in love with the characters:
•    小清 (Chingshui)： 象徵清水的在地靈魂，結合當地豐富的人文歷史，呈現出既典雅又具活力的性格。 Symbolizes the local soul of Qingshui District. Combining rich local history and culture, she presents an elegant yet energetic personality.
•    梧醬 (Wuchi)： 以梧棲港灣為核心，代表著海洋的包容性與多元的港口文化，是引領大家探索神祕海岸線的夥伴。 Centered around Wuqi Port, she represents the ocean's inclusivity and diverse port culture, serving as your companion to explore the mysterious coastline.
•     璐醬 (Shalu)： 融合沙鹿的地理特色與生活氣息，展現出親切且富有生命力的形象。 Blending the geographical features and lively atmosphere of Shalu District, she showcases a friendly and vibrant image.
  
 
多元文化轉譯與商品化 (Cultural Translation and Merchandising)： 
我們不只說故事，更讓故事走進日常。
透過數位影像、原創漫畫與精緻周邊，我們成功建立了一套完整的 IP 生態圈： 
We don't just tell stories; we bring them into daily life. Through digital media, original comics, and exquisite merchandise, we have successfully built a complete IP ecosystem:

透過 YouTube 頻道與社群分享，與地方店家及活動配合，實際帶動地方觀光與創生。 
Collaborating with local shops and events through our YouTube channel and social media to practically boost local tourism and revitalization.

 
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展望未來：跨界整合與大型展會
Future Outlook: Cross-Industry Integration and Major Exhibitions
何記文創將持續活躍於「台北國際潮流玩具暨授權展 (Taipei Toy Show)」與「台灣文博會 (Creative Expo Taiwan)」等重大指標性展會。我們以熱情與尊重為基石，持續尋求與全球各領域創作者的合作，共同打造屬於台灣、屬於全世界的文化 IP 榮景。 
HOKI Cultural and Creative will continue to be active in major iconic exhibitions such as the "Taipei Toy Show" and "Creative Expo Taiwan". With passion and respect as our foundation, we constantly seek collaborations with creators worldwide to jointly build a prosperous cultural IP landscape for Taiwan and the world.

 
 
 
 
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