大霹靂國際整合行銷股份有限公司
追本朔源
布袋戲又稱掌中戲，是一種起源於17世紀中國福建泉州等地流傳的一種用木偶來表演的地方戲劇。偶頭用木頭雕刻成中空的人頭，演出時，將手套入戲偶的服裝中進行操偶表演。而正因為早期此類型演出的戲偶偶身極像「用布料所做的袋子」，因此有了布袋戲之通稱。
清朝中葉的移民潮，將布袋戲從福建帶進台灣，操偶師父生動的將戲偶擬人化演出，獨特的一人變音口白方式，以生、旦、淨、末、丑、雜來演繹角色，融合中國風俗民情、歷史章回故事、俠骨柔情，深深引領觀眾融入劇情，感動每一個人的心靈。
轟動武林
地方戲曲布袋戲，從1942年台灣國寶級藝術大師黃海岱創立『五洲園』開始，引領傳統布袋戲在台灣掀起第一波熱潮，其子黃俊雄承接乃父衣缽，將布袋戲帶進電視圈。在黃強華與黃文擇兄弟接棒後聯手打造霹靂布袋戲，成立霹靂國際多媒體，以革命性的突破創造電影派布袋戲風格，開創影音新視野，造就台灣第一意象的布袋戲王國，承續香火，發揚國際
台灣的驕傲
從1988年的霹靂金光開始至今已過30個年頭，霹靂創造出超過3000小時的布袋戲劇集，完美呈現生、旦、淨、末、丑、雜，讓高潮迭起的劇情、蕩氣迴腸的口白、綺麗的視聽震撼、錯綜複雜的愛恨糾葛，獲得無數戲迷從不間斷的支持，也讓這名喚霹靂的布袋戲王國日益壯大，聞名中外。面對全球化的今日，霹靂國際多媒體不僅將布袋戲以企業化、人性化、多角化來經營，更運用想像力和創造力，打造出只屬於霹靂的奇幻武俠世界，同時將布袋戲產業一舉帶入遼闊的藍海，創造出全新價值並超越自我。
至今「霹靂」二字，不僅被視為是台灣當代布袋戲的代表，更是當前文創產業的領航員。擁有多年來不離不棄的戲迷支持，更受時下年輕朋友歡迎與喜愛，霹靂兩位大家長擁有十足信心，要以布袋戲傳統技藝的精髓，再創下個布袋戲百年風華。霹靂布袋戲見證了台灣社會的轉型與發展，更從過去的傳統技藝到今日的文創領航，以不同面貌一路伴隨台灣人民的生活之中，近年來更屢次亮眼於國際，成為台灣的文化代表。霹靂不僅是台灣獨有的「技藝」，更是台灣人民共同擁有的「記憶」與「驕傲」。
霹靂的國際視野
本著對布袋戲傳統藝術的熱情與使命感，身為霹靂國際多媒體董事長及總編劇的黃強華認為，使作品具有絕對的市場競爭力及獨特性是最首要的條件。其次就是多角化經營方針，並擅用合縱連橫的異業結盟策略，再加上不斷超越自我，正是霹靂今日成功的關鍵因素。霹靂的二十一世紀早在他心中畫好藍圖－立足台灣，邁向國際。
多角行銷策略 倍增品牌價值
霹靂以布袋戲為出發點，跨足各個娛樂消費領域，其藝術文化成就及娛樂商業價值，使『霹靂』不僅成為台灣本土文創的霸主，更成為台灣最具獨特性的文化及影視娛樂的代名詞。
偶不同於人，是種「具生命力」、「應用層面廣」、「使用時間長」的無形智慧財產。霹靂為了因應市場流行及觀眾口味的快速變化，創造出無數個知名的偶像明星，有如一間永不停歇的偶像製造工廠。
布袋戲劇中戲偶明星的肖像經紀，或劇本故事的授權，皆成為各大廠商品牌代言或改編創作的最愛，一連串的策略或活動專案合作，幫助合作夥伴有效發揮行銷預算的效益產能，強化品牌的定位與訴求，為合作企畫創造銷售佳績，更提升了其產品及品牌的附加價值。
Trace the Origin
Glove puppetry is also called the hand puppet theater. It is originated from the local opera performed by puppets in Quanzhou, Fujian in the 17th century. The head of the puppet is carved hollow wood. During the performance, masters control the puppets by inserting their hands into the clothes of puppets. In the early stage, puppets in such performances looked like “cloth bags,” so the performance was called glove puppetry.
The immigration in the middle Qing dynasty brought glove puppetry from Fujian to Taiwan. Masters controlled puppets vividly as if they were real people. The performance also featured the single narrator who played the roles with various tones, such as Sheng character(male character), Dan character(female character), Jing character(painted-face character), Mo character(elder character), Chou character(clown character), and Miscellaneous characters. The contents include Chinese customs, historical stories, legends, and romance. Audiences were enchanted and touched by the plots.
Gaining popularity
The local opera, glove puppetry, began spreading since the national treasure in Taiwan, Master Huang Hai-Dai set up “Wu Zhou Yuan.” He led traditional glove puppetry to the first climax in Taiwan. His son, Huang Chun-Hsiung, inherited his career and brought glove puppetry to television. As time went by, Huang Qiang-Hua and Huang Wen-Ze, brothers, President and Vice President of Pili International Multimedia. They created the movie style glove puppetry with the revolutionary breakthrough and established Pili glove puppetry. Since the glove puppy industry continue develop.
The glory of Taiwan
Pili glove puppetry began from Pili Golden Shine in 1988 and has run for 30 years. Pili has created glove puppetry films longer than 3000 hours. It presented Sheng character(male character), Dan character(female character), Jing character(painted-face character), Mo character(elder character), Chou character(clown character), and Miscellaneous characters. perfectly. The breath-taking plots, magnificent scripts, shocks of the splendid media, and the complex romance won continuous support from countless fans. The glove puppetry kingdom called Pili grew up gradually and became famous inside and outside Taiwan. With the present globalization, Pili International Multimedia operates glove puppetry with industrialization, humanity, and multiplicity. Besides, Pili applies imagination and creativity for setting up a magical world of martial arts which only belongs to Pili. Meanwhile, Pili runs the glove puppetry industry with Blue Ocean Strategy, creates the brand new value, and surpasses itself.
Today, “Pili” is taken as the representative of modern glove puppetry in Taiwan. It is also the pilot of the cultural creative industry. Pili is supported by loyal fans for years and popular with young people. Both leaders of Pili are confident that they can reach next climax of glove puppetry with the essence of traditional glove puppetry skills. Pili glove puppetry witnesses the social transformation and development in Taiwan. It turns form the past traditional skill into the pilot of cultural and creative industry today. It stays inside the life of Taiwanese with various appearances. In recent years, it has been noticed by the international world for several times and become the representative of Taiwanese culture. Pili is not only the unique Taiwanese “skill” but the common “memory” and “glory” owned by Taiwanese people.
Pili's International Perspective
With dedication toward the traditional art of Po-te-hi, CEO and chief scriptwriter of the Pili International Multimedia Company Chris Huang believes that originality is the foremost requirement for a product to be competitive in the market. Other requirements include having a multi-angled management focus, realizing the full potential of cooperation with other businesses, the ability to visualize long-term investment goals, and constantly challenging and surpassing your accomplishments. This management philosophy is the key reason for Pili’s success today. He has already drawn up a blueprint -- Walk beyond Taiwan, Step toward the world.
Multidimensional marketing strategy has doubled Pili's brand name value
In order to develop Po-te-hi, the Pili Company has branched into every field of entertainment. Their artistic success and the entertainment value of their products has made Pili not only a leader in Taiwanese local culture, but also a unique representative of Taiwanese entertainment media. A puppet is different to a human; it is a kind of intangible intellectual property with a life of its own, multiple levels of application, and long-term use. Pili has created countless famous puppet stars in response to rapidly changing market trends and audiences tastes. Pili is like a never-ending idol factory.
Pili Multimedia partners with other businesses through the release of copyrights, rights to the puppet character images, and rights to the brand name. A series of strategic partnerships and co-sponsored events have helped the participating partners to effectively reach full profit-making potential. They also helped to strengthen brand positioning and demand, creating great sales results for the business partners, and further increasing the added value of the products and the brand name.
▍地址：新北市汐止區新台五路一段95號32樓
▍Address：32F., No. 95, Sec. 1, Xintai 5th Rd., Xizhi Dist., New Taipei City , Taiwan
▍TEL：+886-2-8978-0555
▍FAX：+886-2-8978-0666
▍E-Mail：ellie.chang@pili.tw
▍Web：http://www.pili.com.tw/
無限可能 盡在霹靂
Infinite Possibilities All at Pili
【台灣彩券】霹靂顯神威
Taiwan Lottery-- Pili Mighty Power
【玉皇朝集團】大霹靂漫畫& 天子傳奇布袋戲
Kingcomics - Pili comic book & new Puppet show series
38度金門高粱酒霹靂紀念版
38C Kinmen Kaoliang-Pili Commemorative Version
【東離劍遊紀之生死一劍】手遊
Thunderbolt Fantasy - The Sword of Life and Death -】 mobile game
智冠科技霹靂神州&刀龍傳說Online線上遊戲授權
Pili Shen Zou & Legend of the Dragon Blade On line
【悠遊卡公司】霹靂英雄捷運悠遊卡
EASY CARD Co. -PILI HERO MRT EasyCard
華碩變形系列
ASUS Transformer Book Series
霹靂英雄傳說公仔
The Pili Hero Figurine
霹靂群英路跑
Pili Run
中華電信MOD世足轉播代言
Collaborated with Chunghwa Telecom's MOD
霹靂無雙3D激戰天下
3D Creative Figure Series
股東e票通霹靂授
TDCC STOCKVOTE
【霹靂江湖】&【霹靂無敵】手遊授權
Pili Heroes & Pili Incredible
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霹靂XLINE授權合作
Pili X LINE
台灣意象 締造奇蹟
Taiwan Images, Creating Miracles
2005年
以劇集《霹靂九皇座》奪下電視金鐘獎最佳弃刻類導演獎，震撼台灣影視界。
Astonished Taiwan’s film world by receiving the Best Director Award for the drama category in the Golden Bell Awards with “The Nine Dragon Throne”in 2005.
2006年
霹靂使『布袋戲』榮登「台灣意象第一」，霹靂布袋戲成為台灣意象的最佳代表，開創台灣文創產業奇蹟。
In 2006, Pili allowed “hand puppetry”to be honored as the “Top Taiwan Image.” Pili puppetry became the most representative image of Taiwan, thereby creating a miracle for Taiwan’s cultural & creative industry.
霹靂劇集《爭王記》以英文版在美國卡通電視網（Cartoon Network）播出，成為台灣第一部登上全美電視網的戲劇節目。
In 2006, the Pili puppetry series, “Fight for the Crown”was broadcast on the Cartoon Network, making it the first Taiwanese drama program to enter the American television network.
2011年
建國百年，霹靂國際多媒體榮獲經濟部國際貿易局主辦『台灣百大品牌』－文化創意服務類殊榮，為台灣文創產業再創重要里程碑。
In 2011, for the R.O.C Centennial, Pili International Multimedia was honored with the Cultural & Creative Service Category award for “Top 100 Taiwan Brands”by the Bureau of Foreign Trade, Ministry of Economic Affairs, thereby once again establishing a significant milestone for Taiwan’s cultural & creative industry.
2012年
於文化部舉辦的『台灣文創精品獎』選拔中脫穎而山，獲得服務大獎殊榮，彰顯霹靂布袋戲是台灣文化創意產業中最成功的典範之一。
In 2012, Pili stood out in the contest for the “Taiwan Cultural & Creative Boutique Award” organized by the Ministry of Culture, and received the service award honor, demonstrating that the Pili puppetry series is one of the most successful examples of Taiwan’s cultural and creative industries.
2012年台灣文創精品獎-服務大獎
-Pil nternationalMultimedia stood out in the contest for the "Taiwan Cultural & Creative Boutique Award"
2005年《霹靂九座金獎最佳導演獎
2005 TV series "The Nine Dragon Throne" won the Golden Bell Award for the Best Director
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2006年《爭王記》在國卡電視網
"Pili Hero List: Story of Crown Fighting"
2011年台灣百大品牌-文化創意服務類殊柴
.The honor of Iop Taiwan Brands. in the Cultural & Creative Service category
2012年
霹靂黃強華董事長以「傳統新生」類別，榮登台灣百大最有價值ＭＶＰ經理人殊榮，再度證明霹靂布袋「承襲傳統、永續創新」的理念與價值。
In 2012, pili Chairman Chris Huang was honored as one of the top 100 Taiwanese MVP managerial personnel in the “Giving New Life to Tradition”category, once again proving the principles and values of “Traditional Heritage, Sustainable Innovation”of the Pili puppetry series.
2014年10月
霹靂國際多媒體掛牌上櫃。
In October 2014, Pili International Multimedia Co., Ltd. is officially listed in the OTC market.
2016年
台日首次，霹靂國際多媒體與日本動畫界知名大師「Nitroplus虛淵玄」攜手合作，奇幻武俠偶戲「Thunderbolt Fantasy 東離劍遊紀」夢幻登場！
In 2016, for the first time for both sides, Pili International Multimedia Co., Ltd. has worked in collaboration with the well-known screenwriter in Japanese anime industry─“Urobuchi Gen”from Nitroplus to present a new fantasy martial art puppet drama “Thunderbolt Fantasy Tourikenyuuki”
2017年
【2017臺灣燈會在雲林】，全球首創「素還真」與「羅喉」高達八公尺的布袋戲巨型機械花燈，在【偶戲春秋】燈區亮眼登場!
2018年
4月29日，霹靂布袋戲挑戰金氏世界紀錄「最長木偶戲電視劇集」圓滿成功，為台灣文創、戲劇史寫下新頁。
April 29 Pili Puppet Theater successfully challenged the Guinness World Record for the “Longest Puppet TV Show, opening a new chapter for the creative cultural industry and drama history of Taiwan.
「霹靂藝術科幻特展」於中正紀念堂一展廳隆重開展，本展特別將霹靂片場的情境作為展覽的軸心，並佐以科技為表現手段，帶領觀者進入一個虛實互動全感官體驗的霹靂奇幻新境界。
The “Pili Fantasy World of Puppet Art” was grandly held at Exhibition Hall 1, CKS Memorial Hall. In this exhibition, the scenes of the Pili Studio were the core of the display. Accompanied by hi-tech media as presentation means, it led audiences to enter the whole new sensual experience of the Pili world of fantasy created by the interaction between reality and virtual reality.
《Thunderbolt Fantasy東離劍遊紀二》10月1日正式開播，台灣地區於「愛奇藝台灣站」、日本地區於「東京MX電視台」、大陸地區於「優酷」三地獨家首播。
Thunderbolt Fantasy 2 was officially released on October 1 in three different major regions in Asia. In Taiwan, it was broadcast on iQIYI (Taiwan). In Japan, it was released on “Tokyo MX – Tokyo Metropolitan Television.” In Mainland China, it was broadcast on Youku.
2019年
霹靂與天堂M首次跨界合作，素還真形象代言《天堂M》最硬派全新職業－打不倒的英雄「暗黑騎士」！
The first crossover collaboration was conducted between Pili and Heaven M. Su Huan-jen acted at the image speaker of the hardcore and whole new profession in “Heaven M” – The unbeatable “Dark Hero.”
首度與宜蘭童玩藝術節合作，台灣百年童玩【霹靂仙境館】超萌登場，結合互動科技展示的超可愛霹靂英雄陪您親水一夏。
Collaborated with Yilan International Children’s Folklore and Folkgame Festival for the first time, Pili Fantasy World was launched to display Taiwan’s folk toys over the past century. Integrating with hi-tech, it exhibited the cute Pili heroes that were going to spend the summer with visitors.
2012年榮獲台灣百大最有價值MVP經理人殊榮
Pili Chairman Chris Huang was honored as one of the top 100 Taiwanese MVP managerial personnel
2014年,霹靂國際多媒體掛牌上櫃。
Pili International Multimedia Co. Ltd. is officially listed in the OTC market.
2017ThunderboltFantasy生死一劍》映像化
2017 ( Thunderbolt Fantasy-The Sword of Life and Death-】 puppet film
2016年寄幻武俠偶戲TThunderboltFantasy 東離劍遊紀」夢幻登場
A new fantasy martial art puppet drama "Thunderbolt Fantasy Tourikenyuuki"
